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Follow Our Story

Concepts + Customs (컨셉+커스텀s) has established itself as a brand known for its quality, style, and inspirational authenticity. The Jet Plane logo represents exploration of culture and traditions via travel while meeting new friends along the way.

  • The Origin Story

    Incomparable street apparel conceptualized by lifelong friends VC and JG in Seattle, Washington for worldwide distribution and exploration. Keeping the community fresh no matter where in the world they arrive or depart.

  • A Decade in the Making

    Over 10 years, Concepts + Customs has expanded from its Seattle, WA origins into a global community of travelers, explorers, designers, artists, musicians, photographers, filmmakers, entrepreneurs who have contributed to the brands overall identity and continuous evolution.